We feel passionately that every customer should understand the TRUE CUP COST of their workplace coffee.
What is TRUE CUP COST?
True Cup Cost is how much the hot drinks really cost from your office coffee machine, when you consider both the consumables (coffee, cups, sugar etc ) and the machine.
Makes sense and sounds easy
It is straightforward and we feel it should be very easy but often coffee machine suppliers don't use this plainly sensible calculation.
Why?
Unfortunately marketing tends to focus on perceived value rather than helping customers make an informed purchase and a lot of office coffee machine suppliers follow this trend. The easiest way to make a Bean to Cup coffee machine appear like a bargain is to ignore machine cost and focus instead on how much the beans cost. The easiest way to make a single serve machine seem more economical is to give the machine away for free.
How do I calculate TRUE CUP COST?
For True Cup Cost you need to know three thing:
- Machine cost per year not forgetting the cost of maintenance.
- How much the consumables per drink costs so the drink, cup, suger etc
- Drinks Volume
You can then divide your machine cost by your drinks volume to calculate the impact that your machine costs are having on the price of a drink.
If you would like some help calculating your True Cup Cost we can always help you with the figures.
How can true cup cost help business be more economical?
Choosing the right machine for your needs and your drinks volume is the key to controlling your costs. You really need to weigh up both machine costs and consumables costs alongside your drinks volume.
If a customer is spending too much on their tea and coffee then we feel we have failed at our job. Spending a little bit more on your coffee can be a great way to show your team and your customers that you care - we will help make sure that you make an informed decision!
Do you have further questions about TRUE CUP COST or about any of our office coffee machines? Just get in touch.
